Launch Your Idea.In 30 Days
Ship a real product — not a prototype — in 4 weeks, with real engineering support.
Led by the founder who built Coding Dojo to $50M and sold it for $70M.
30
Days to launch
10HRS
Engineering support per founder
Was $5,000$3,500
Per founder for first cohort
BUILT FOR PEOPLE WHO
WANT TO SHIP — NOT JUST LEARN.
This isn't a certificate program. Every session you work on your real product.
You leave with real users and a launched startup.
Business Professionals
You have market insight and domain expertise no engineer has. You know the pain point, the buyer, and the opportunity. This program gives you a fast path from insight to working product — no coding background required.
Engineers & Developers
You can build anything but you keep getting stuck on the business side — customer discovery, pricing, go-to-market. This program teaches the other half that turns builders into founders with traction.
Aspiring Founders
You've had the idea for two years. You've started three times and stopped. This program gives you structure, cohort accountability, engineering backup, and a real 30-day deadline. No more "someday."
From “what if” to “here it is.”
A focused first product. A clearer business. And the confidence that comes from getting started.
- 01
A working first product
A usable version of your core experience, built with guidance and engineering support.
Your first version
- 02
A clearer business model
A defined customer, a problem worth solving, and a one-page Business Model Canvas.
Your business blueprint
- 03
A focused feature scope
The essential features your first version needs, with the extras set aside for later.
Your build plan
- 04
Feedback. And a way forward.
Early user feedback and clear priorities for your next round of improvements.
Your next-step roadmap
Imagine what your idea could become.
Interactive product concepts
CONCEPT 01 / EXPERT MARKETPLACE
Bring the right people together.
Help customers discover specialists, explore profiles, and request the conversation that moves them forward.
- Expert discovery
- Profile matching
- Session requests
gather / product preview
FICTIONAL DATA
Workspace/Find an expert
INTERACTIVE DEMOA LITTLE EXPERTISE. A BIG NEXT STEP.
Who can help you move forward?
Independent specialists for the thing you’re working on.
4 sample experts
Sample profiles
Start with one useful conversation.
Choose an expert, explore their profile, and try a session request.
YOUR NEXT CONVERSATION
Maya Chen
8 years in product
Product strategy for founders ready to move from a long feature list to a useful first experience.
Strategy session
45 minutes · Video call
$120
Sample availability · January 2027
No booking or payment is submitted.
A focused workflow inside a bigger product idea.
CONCEPT 02 / CLIENT OPERATIONS
A clearer way to keep work moving.
Turn scattered updates into one connected workspace for project delivery, client feedback, and approvals.
- Project workflow
- Client approvals
- Activity history
clientspace / product preview
FICTIONAL DATA
Workspace/Project board
INTERACTIVE DEMOJUNIPER / BRAND LAUNCH
Good work. All in one place.
One shared view of what’s happening—and what’s next.
PROJECT COMPLETION
33%
DELIVERABLES APPROVED
2 / 6
A little closer to launch.
AWAITING REVIEW
01
Ready for your feedback.
DELIVERY BOARD
January 2027 · Sample project
In progress
3In review
1Complete
2DELIVERABLE DETAILS
Brand identity direction
Review a calm, confident direction for the Juniper brand, with a focused color palette and typography.
Owner
ARAlex
Due date
Jan 12, 2027
PROJECT CONTEXT
“Keep it thoughtful, welcoming, and easy for our customers to understand.”
Juniper · Fictional client brief
Changes update this demo only.
A focused workflow inside a bigger product idea.
CONCEPT 03 / MEMBER LEARNING PLATFORM
Turn knowledge into a journey.
Build a member experience that connects useful content, a clear learning path, and visible personal progress.
- Learning pathways
- Lesson experience
- Member progress
fieldnotes / product preview
FICTIONAL DATA
Workspace/My pathway
INTERACTIVE DEMOYOUR NEXT CHAPTER
Keep your momentum, Jamie.
A little learning. A little doing. Something taking shape.
YOUR LEARNING PATH
From idea to first customer.
Six focused lessons. One meaningful next step at a time.
6 lessons
64 minutes
Self-paced
33%
COMPLETE
YOUR PATHWAY
2 of 6 complete
Building / LESSON 03
10 min
Choose the three features that matter
A useful first version starts with one clear job.
PUT IT INTO PRACTICE
- 1.Describe the one task your customer should be able to complete.
- 2.Choose three features that make that task possible.
- 3.Put everything else into a “later” list so it doesn’t slow your first test.
Progress comes from putting one useful idea into practice.
A focused workflow inside a bigger product idea.
You will launch. That's not a promise. It's a design.
Most accelerators teach you to fish, then leave you at a pond with no water. Richard's engineering team is dedicated to ensuring every single founder ships a working product by Week 3 Launch Night. They've been briefed on your scope. They know your stack. They're on standby at every build session and available async throughout the week.
Engineering Support Per Founder Included.
Not an upsell. Not optional.
Deployment issues — won't launch? Fixed in the room.
Auth & database — Supabase, login flows, data models
Payments — Stripe checkout, subscriptions, webhooks
Feature completion — 80% done and stuck? They finish it.
Async Discord access between all sessions
Led by someone who actually did it.
Richard isn't a career educator. He's a founder who built a company from zero to $50M and sold it. Everything he teaches is what he did — not what he read about.
Richard Wang
Founder · CEO · MIT MBA · Stanford · EY Entrepreneur of the Year
$70M
Coding Dojo Exit (2023)
10×
Revenue Growth as CEO
100K+
Customers acquired
$50M
Peak Annual Revenue
EY Entrepreneur of the Year® 2021 Winner — Pacific Northwest
MIT Sloan MBA · MIT Sloan Lecturer
2021 Asian American Luminary Award Winner
MIT Inclusive Innovation Award Winner 2018
Inc. Magazine 2021 Best in Business Gold Medal Winner
Fast Company World Changing Ideas 2021 Finalist
Puget Sound Business Journal 40 Under 40
Built Coding Dojo from a rented room to $50M
Co-founded Coding Dojo in 2014. Grew revenue 10× in 2.5 years. Expanded to 10 U.S. cities and acquired 100,000+ customers.
Sold for $70M to Perdoceo Education
The exit happened because of operational systems, a strong team, and a proven business model — not luck.
MBA from MIT Sloan · Lecturer at MIT
The academic rigor backs the operational experience. MIT Disciplined Entrepreneurship methodology integrated throughout.
Raised over $10M in venture funding
Enabled rapid growth and international expansion to 15+ countries. Scaled company from 3 employees to 350+ worldwide.
Three phases. Ten sessions.
One launched product.
Mon/Thu evening sessions, 2 hours each. MIT I-Corps methodology integrated throughout. Every session, your real product moves forward.
- 01Sessions 1–3
Validate the idea
Before you write a single line of code
Hypothesis thinking — MIT I-Corps framework
Business Model Canvas — 9 blocks, updated weekly
Customer discovery & The Mom Test
15+ real customer conversations required
MVP scope — 3 features max, riskiest assumption first
- 02Sessions 4–7
Build with AI
Vibe coding — idea to deployed product
Lovable, Replit, Bolt, Cursor — right tool for you
The 4-part prompt engineering framework
Auth, database & payments — without coding
Design, UX & the 5-second user test
10 hrs/founder dedicated engineer support
- 03Sessions 8–10
Go to Market
Real users. Real revenue. Public launch.
19 traction channels — Bullseye method
Get/Keep/Grow customer relationship model
Pricing psychology & the one metric that matters
Analytics setup — PostHog or Mixpanel
Demo Day — Lessons Learned presentations + live launch
Session 1
Founder Mindset & BMC
Session 2
Customer Discovery & Mom Test
Session 3
MVP Definition & Build Strategy
Session 4
Intro to Vibe Coding
Session 5
Prompt Engineering
Session 6
Design, UX & Polish
Session 7
Engineer Office Hours
Session 8
Traction Channels
Session 9
Metrics & Pricing
Session 10
Demo Day — Live Launch
Ready to stop thinking and start building?
Seattle cohorts. Evening sessions. 30 days to a live product. First cohort is intentionally small and we review every application within 48 hours.
$3,500
Per founder for first cohort
15
Max Cohort Size
Mon/Thu
Evening Sessions
Seattle
In-person Location
Join the Cohort
We review every application and reach out within 48 hours.